Nintendo of America President Reggie Fils-Aime is retiring: Doug Bowser named as replacement

Our bodies were not ready for this news, but alas the charismatic and renowned Nintendo President of America Reggie Fils-Aime has announced his retirement from the company.

Fils-Aime will be replaced by marketing’s Doug Bowser who was mentored by Reggie for four years and Doug Bowser is the perfect name for a Nintendo president.

Reggie first gained recognition when he took to the stage for Nintendo in 2004 at the E3 gaming event. He is famous for then saying: “My name is Reggie. I’m about kickin’ ass, I’m about takin’ names, and we’re about makin’ games.”  His character really caught the gaming world’s attention and was recognised alongside Super Mario Bros creator Shigeru Miyamoto and the late former Nintendo president Satoru Iwata.

Reggie is also known as being the face of many Nintendo Direct’s and E3 conferences and always gained momentum in the Nintendo fandom by being turned into memes for new game announcements, usually stating ‘My body is ready’. His 15 year career with the company really gave the company a friendly face and smile instead of previously being seen as a robotic company that just wants to make money. Reggie brought fun to Nintendo’s figureheads.

Reggie was a big inspiration for Nintendo fans and Wardculture wishes him all the best.

In a press release Fils-Aime had this to say:

“Nintendo owns a part of my heart forever,” Fils-Aime said. “It’s a part that is filled with gratitude – for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community. As I look forward to departing in both good health and good humor, this is not ‘game over’ for me, but instead ‘leveling up’ to more time with my wife, family and friends.”

President of Nintendo Co. Ltd, Shuntaro Furukawa says: “I really appreciate everything Reggie has done for Nintendo.” “Inside and outside our company, Reggie is known as an exceptional leader. We are grateful that he is leaving the business in good shape with strong momentum. While we will miss him and we wish him the very best in his retirement, we are also pleased to have such an able successor ready to step into that role. Doug Bowser and the rest of the team will ensure a seamless transition and continued momentum for Nintendo.”


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