For the first time in its 50 year history, Mattel’s popular toy car franchise ‘Hot Wheels’ will be made into a live-action movie set for theaters.
This isn’t the first partnership from Mattel and Warner Bros. as there is also a live-action Barbie movie in the works which will feature Suicide Squad’s Margot Robbie as the doll herself.
“We are excited to bring the thrill of a Hot Wheels live-action feature film to the big screen in partnership with Warner Bros, Pictures,” Ynon Kreiz, Mattel’s chairman and CEO, said in a statement.
The Mattel movies are being led by producer Robbie Brenner (Dallas Buyers Club), who has recently been in talks with Sony and their studio which could mean big things on the horizon.
With this news it will be interesting to see if any other movies are made from their franchises which include the likes of He-Man: Master Of The Universe which had a poorly made live-action movie in the 80’s. Who knows maybe there will be a movie about Uno?
I do wonder if there will be any nods to the Fast & Furious franchise which is really its biggest rival in terms of film genre. If the LEGO movies have been a success then it is possible that Hot Wheels could be the next thing.
Hot Wheels have over 6 billion cars produced to date and is one of the best and fastest selling toy lines in the world, still pushing out 500 million units a year. It is one of the most recognised brands in the world and is remembered for its orange racing tracks and loop-de-loop racing accessories.